The other day I stumbled upon a trailer for Iron Sky. It is an upcoming Finnish feature-full length black comedy/ science fiction film due for completion at the end of 2011. Its directed by Timo Vuorensola and produced by Samuli Torssonen, the masterminds behind their greatly successful parody, Star Wreck: In the Pirkinning. Haven't heard of it? Neither have I. Apparently these guys have a world-wide cult following for their last movie, and have used their momentum to fund their new project Iron Sky. The film takes place in the year 2018, when the Nazis, who had fled the Earth to dark side of the moon in 1945, return to claim the Earth. To understand, you really need to watch the trailer.
Whats cool about this movie was the way the crew used their fanbase and an awesome viral campaign to gain financial support. Their website allowes their fans to suggest ideas for the plot, follow the process of making the film, shop for merchandise, and even invest in "war bonds," that are basically donations that give you some cool stuff. The fans have donated much of the films budget through their campaign. The film crew really harnessed the power of the Web 2.0. A film like this couldn't have been created even a few years ago. I couldn't help but think about the persuasive techniques they used in order to gain their support. They could have used bribery by persuading their fans to give money. The idea of Nazis living on the moon is a pretty hilarious concept, and the humor is the driving force behind the success of the film. A some form of bribery could have been used too, the more money fans give, the better the film could be when completed. The production techniques are also one of the reasons the film has so much hype. Something about slow pacing, crafty special effects, and the epic soundtrack, play with both the Limbic and the Reptilian sections of the brain. No need to engage the Neocortex for this film, thinking won't be necessary. Just sit back, relax, and enjoy the awesomeness of space Nazi's.
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